What Is a Mobile App?

TechnologyJanuary 04, 2013

A mobile app is a software application that is designed and written to operate on smart phones and other mobile devices including tablets such as iPads.  They are written to function on a mobile operating system such as Android, Blackberry, Windows and iOS. Developers originally wrote mobile apps to improve productivity or help with information storage and retrieval.  Today, more than 90% of people in US have their mobile device within reach at all times.  This ever increasing use and accessibility of mobile devices has led many companies to enter the growing market to creative innovative and new uses for mobile apps. Benefits of Creating a Mobile App Many companies and marketers today see mobile apps as a helpful tool to build faster and better relationships with prospects, customers and employees.  Below is a very brief outline of some of the main benefits of developing a mobile app:

Accessibility: Ability to engage people when it is most convenient for them. Visibility: Frequent use of mobile apps help build brand identity and brand loyalty. Reach: Mobile apps combine marketing and sales messages with interactive content. Communicate:  Make communication between company and users easier and faster Speed: Mobile apps can store large amounts of info to reduce load time. Expansion: Developing mobile apps can allow easy entry into new markets at low cost.

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