Internet marketing has developed into a six-figure industry, and it is continuing to grow as more businesses come to realize the importance of using social media channels as a way to market products and services or increase brand recognition. According to job statistics in the United States, what started out as blogging has now evolved into a full-time job in internet marketing.
Today, you can earn an online internet marketing degree that will equip you with the necessary skill set to enter this specialized job market. In order to be successful and compete for the best and highest paying internet marketing jobs, you should also work on establishing your own online presence and reputation as a thought leader in your area of specialization. Formal education is very important, but when it comes to internet marketing, experience in networking and building relationships with geographically dispersed and demographically heterogeneous groups is the most important factor to your success. The moment you create a substantial online following and are able to keep people interested in the topic that you are discussing, you are ready to offer your services as an internet marketer. The question is whether you are able to reach that point without formal education, such as an online internet marketing degree. In most cases, the answer to this question is "no."
To acquire skills, such as search engine optimization, email, mobile and social marketing, in addition to elements of web design, you can consider earning an associate of applied business in internet marketing. Besides providing you with certain key skills, it also teaches the basics of online communication and prepares students for work that can be done distantly.
A degree in general marketing and management can complement your educational background and impress potential employers, who still tend to see value in traditional marketing, even if it has to be applied mostly in an online environment.
Even after earning these degrees and creating your own personal online presence, you will still have to continue perfecting your skills through self-education. Otherwise, you risk becoming outdated by the rapidly changing industry of internet marketing.
Photo Source: Flickr